Offer (Offer) is the term used to describe the hoodies for sale, such as that provided by the landing page (LP). They may also be referred to as the sports hoodies. The offer form of, “eBook (such as documents, leaflets, catalogs that are distributed in PDF)” and “checklist” Some things such as, “free consulting” and “trial rights” , and “estimate creation” There is such. All of these, for site visitors and prospects, according to each of the life stages (purchasing consideration stage), must be something like get to think it is “useful” and “necessary”. Simply not what you want extrusion companies side, let’s try that the other party is in something like bring out themselves. That also “Inbaundi” attitude in this regard is the need to marketers.
CTA (Calls-to-Action) and is, site visitors and prospects (lead) is “was designed to be want to take action image, button, the message” The thing of, it is placed in the site or blog what you become a link of a particular Pejihe were you around to it (of course, the right side of this page, and I think you have an image or button that you can click at the bottom of this article? is they are just CTA). The CTA is important reason is as follows.
Even if there was a person who visited to read the content on the site, if you e-mail address and your name, and to have gone home without me leaving, such as company name, it will become impossible to take the future of contact. But, “landing page” your name or company name in exchange for “offer”, etc., if you and was able to leave the e-mail address, it is events and exhibitions, “received the noble name” in the seminar business cards to (= received business card) As am put, it is not so take the communication after. It is the “landing page” and a “form” that was mentioned earlier it might be hit in this “received noble name”. However, suddenly but is fine, if I arrived to them in many cases, since come to read the content of sites and blogs, their is a button or link that has been written to be related to the content around the, “landing page” you need to invite to. Therefore, simply not called button and house ads and links, are not marked with name “like want to take action” as “Calls-To-Action”.
Of course, since CTA is related to the contents of the content, to require that you adjust to site visitors and prospects of purchasing examination stage (life stage), also they function like “SmartCTA” of HubSpot, “A / B test “such as in, it is also of course important to always find such operation effective ones. Carefully these things, we’re going to create a CTA.
Well, four of tools such as the above are combined, I will pursue the prospect (lead) acquisition measures in inbound marketing. In every scene, I think I can understand that to a recommended how that stood in the position of site visitors and prospects (= Inbaundi!)?
Plan your Inbaundi marketing, by which to work with content that was provided to each purchase stage events, collected the “high-quality” site visitors and prospects from the beginning, efficient prospect development than the conventional (Ridonacha Let’s do the ring / lead management). If so, I think that it can feel a different dimension of the customer process and until now. How to win the high prospects of quality (lead), what kind of mechanism also is I have to introduce it is needed mainly in this blog. About introduce the contents of this time, the Internet basic official Japanese version of the eBook on Marketing “Internet Marketing Guide vol.3 ~ lead donor Charing Mobile analysis Hen to HubSpot to distribute ” Since it has been described in Step5 of, Please read If you are interested by all means.